Overview
ARU is a comprehensive CRM and marketing automation platform built on the WhatsApp Business Platform. It enables small and medium businesses to manage customer relationships, automate communications, and run targeted marketing campaigns.
Challenge
SMBs in Turkey needed an affordable, easy-to-use platform to manage customer communications via WhatsApp—the dominant messaging platform in the region. Existing solutions were either too complex or lacked WhatsApp integration.
Solution
We built ARU as a SaaS platform that integrates directly with Meta’s WhatsApp Business Cloud API, providing businesses with powerful automation tools through a simple, intuitive interface.
Key Features
- Appointment reminders: Automated WhatsApp reminders 24h and 2h before appointments
- Campaign management: Template-based marketing campaigns with audience segmentation
- AI-powered messaging: Gemini AI integration for personalized message generation
- Customer database: Complete CRM with visit history, purchase records, and contact management
- Analytics: Delivery tracking, open rates, and campaign performance metrics
- Role-based access: Admin, manager, and staff permission levels
Impact
- Serving multiple active businesses across Turkey
- Processing thousands of automated messages monthly
- Measurable improvement in customer retention rates for clients